2021
Aimex Australia
Overview
The project aims to elevate the brand positioning and create a seamless shopping experience. Initial research highlighted the need for rebranding to position the business as per its values: reliable, customer-centric, dynamic, and easy to buy. We worked to define the branding guidelines, logo redesign, content strategy, eCommerce store development and performance monitoring.
Services
- Brand strategy
The project's strategic objective is to convey the brand positioning and values with its branding, online store experience and all other digital touch points. As an online-first business, deriving a brand that instils trust and credibility is the primary objective. With the content and marketing strategy supported by the digital assets, the business's direct website sales increased by 40% in the first two years.
The eCommerce store focuses on creating a seamless shopping experience that motivates buyers and is easy to use and secure for payments.
Next Case Study
Bewitching Cosmetic Clinic
